What will a lead actually cost?
Five numbers in, the whole funnel out: clicks, leads, cost per lead, cost per customer, and whether the first sale pays for the ads. Nothing you type is stored.
Typical first-campaign numbers, not promises. Real costs depend on the offer, the page, and the area.
At these numbers the ads pay for themselves several times over on the first sale alone. Repeat business is on top of that.
What moves the number most
- The lead rate. Doubling it halves the cost per lead, and it is set by the landing page, not the ad platform.
- The close rate. It is the cheapest thing to fix, because it costs follow-up, not ad spend.
- Cost per click matters less than people think. A dearer click that lands on a better page usually wins.
How to use the numbers
Cost per lead is the budget divided by the leads it bought. Cost per customer is the same math one step later. The calculator uses your first sale only, so repeat business, referrals, and the lifetime of a customer all sit on top of what it shows.
If the return is under one, ads are not the first thing to fix. A better landing page or a faster reply to leads changes the result without spending more. If the return is comfortably above one, the question becomes how much budget the channel can take before the cost per click climbs.
The presets are typical starting points for a first campaign. Your own cost per click depends on the area, the competition, and the offer, which is what the free audit works out for your business.